Motivation and Rationale for the Study
The need for improved strategic decision making especially:
- in crises,
- when innovating strategy, and
- when confronting wicked problems.
The acknowledged, critical inadequacy of accounting profits and ROI as criteria for motivating and guiding strategic decision making in business.
The growing recognition of the positive economic impact, in both the long-run and immediately, of "humane" programs and criteria such as:
- Environmental Sustainability
- Workforce Diversity
- Social Sustainability
- Good Design
- Gender Equality
The imperative of recognizing and responding to "humankind"
- The global nature of the business environment
- The economic advantage and innovation stimulating nature of addressing the needs of lower-income customer segments
The increasing significance, activism and diversity of stakeholders
The emergence of social enterprises
The budding understanding of profitability of "good works"
The continuing and fundamental importance of business as a social institution